Tuesday, February 28, 2012

Translating Error

Hopefully, the recipients of this email understand the translating error. If not, this could create some uncomfortable client situations.....

Some context: We’ve discussed and communicated a lot on how to become better salespeople, for example how to get an appointment (see also 6 steps to a successful sales call, relationship building videos and our sales guide). This is all great and leads us into the right direction. And once we are there, i.e. meet the client, we need to push the right bottoms and these bottoms are very personal, because value is subjective.

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